District 7 Dubai
A new multiuse living concept was about to launch, located in a purpose built and themed master plan where the community is themed around sports and includes innovate living (residential) space, sports-oriented businesses and healthcare as well as sports, leisure and community/social oriented amenities and assets. The pricing will be circa USD 400,000 for a studio.
Scope:
Brand naming & identity
Brand story
Direction of Photography
Campaign concept
Iconography
Marketing collaterals
Website design
Concept
Bringing the essence of the seven emirates of the UAE into a premium-class modern residential living concept.
The residential district is divided into 7 blocks, each representing one of the emirates, redefining the concept of luxurious lifestyle.
The district facilitates, the residents with health and fitness venues, a central park, hospitals, commercial office units, supermarkets, a golf course and state of the art interiors for the residential units.
Location
Located facing the Arabian Gulf and stunning panoramic sea views as well as the sparkling Dubai skyline on the other side of the district.
Naming , Logo and Colour palette
Materials research board
A mix of concrete textured walls, wood and marble.
Branding
Iconography
Directional & informational signs
Launch campaign concept
The concept of District 7 is to bring the essence of each of the 7 Emirates of UAE together but along with that the campaign plays on the lines of 7 human senses. The residential experience, touches on each of the 7 human senses.
Sight
Enjoy the stunning skyline views of the city and the sea. A panoramic views of the Arabian gulf and setting sun
Smell
Smell the fresh flowers and greenery around your District 7 neighbourhood and parks
Taste
Tantalize your taste buds with mouth-watering cuisines offered around by a chain of restaurants and cafes
Touch
Feel grounded and connected to nature, feel the natural materials used in the build, wooden textures as well as the fresh air brushing through the skin.
Hear
Hear the chirping birds, the wind, the sea waves, away from the city clutter yet offering stunning city and sea views
Vestibular
Find the balance between luxury and relaxation, between highlife and homely feeling
Proprioception
Meditate, relax and look after your mental well-being, not only live but thrive
Website
District 7 fully responsive website that features property details, purchase and finance options as well as works as a lead generation portal for interested buyers to make a direct enquiry.
