• Get in touch
  • info@mustafasheikh.com
  • Location
  • New Zealand

La Butcher Steakhouse

Project info

Butcher is a steakhouse and grill that takes pride in their high-quality meat products, butchery and steak house. The brand has a personality of industrial-styled ambiance with some of the best meat cuts and quality.

  • My role
  • Branding concept development
  • Brand identity design
  • Packaging design
  • Direction of Photography
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The objective was highlighting the meat-cuts, the rawness of a pure steak house yet keeping the high-end feel to it. Translating that into visual branding, conveying the brand's soul and style to its customers through branding and ambiance design.

Visual concept development
I worked on developing the visual concept, by starting with a simple idea of taking the meat cuts and creating brand patterns out of it.