La Butcher steakhouse and grill that takes pride in their high-quality meat products, butchery and steak house. With a personality of industrial-styled ambiance with some of the best meat cuts and quality. The challenge was to bring this brand personal in visual branding and marketing.

The visual concept was derived from meat cuts served at the steakhouse. The the visual patterns were derived from these cuts were used as brand design elements throughout La Butcher's branding, giving it a consistent brand look across all touch points.