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Mercedes – Pick Your Ride

Mercedes reached out to XDubai, an extreme sports brand to create awareness about their 3 completely distinctive models, each to suit a specific style of their Dubai-focussed audience. So we planned three jaw-dropping stunts in Dubai's iconic style that 'WOWs' the audience, and showcases the Mercedes cars in an action sports high-paced setting. Marrying the 3 models with 3 stunts, we invited the audience to 'Pick your style - Pick your ride' with Hollywood Stuntman Damien Walters World-renowned skydiver and base jumper Noah Bahnson and Nick Jacobsen, kiteboarding and kitesurfing champion.
Creative: XDubai team (Leila Katrib, Naresh Kumar, Mustafa Sheikh, Sehar Rashid)
Filming: Dubai film productions