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Rebranding 40 years of Barakat Brand Legacy

Barakat fresh a legacy brand from Dubai, UAE with 40+ years in fresh produce industry Barakat is UAE's largest fresh product brand. In 2020 Barakat initiated a re-branding task to give the brand a fresher look to tap into the younger audience. The rebranding initiative also included digitising the brand, with e-commerce, online delivery, new mobile app and social media activations. Along with adding new digital touch points, we also rebranding the existing touch points including, packaging, identity, digital ads and more.

Art Direction: Mustafa S.
Graphic Design: Ashique
Consultation & UI Design: Ryan
Agencies: John Brown, Yellow

Scope: Packaging - Ecommerce - Social media - OOH Advertising - Store branding - Vehicles
Image: Instagram @ashley_dxb
Packaging untill 2021 For decades Barakat dominated the fresh juices and fresh product market with the pure white labelled packaging. That helped the brand stand out as a white patch among other colorful competitors. However in 2021 the brand launched its first Ecommerce and revamped the brand's visual look and feel to cater towards the younger audience.

The brand new look

On social media

Barakat had already established its brand value over the last many decades. The re-brand only further accelerated the brand value and opened the doors to young millennials age group

Limited edition flavours

Barakat launched tropical juices under the new branding with a new photoshoot with tropical vibe to it. In both 1L and 300ml SKUs across all major retailers in UAE.

Loyalty program landing page

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