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XDubai E-Commerce

About the brand

XDubai is a premier action sports promotor in the GCC region. The brand's apparel always had the high desirability due to the brand's famous action sports stunts around the world. XDubai holds 4 physical stores in Dubai


To convert the XDubai fans into customers. The brand had conquered sports and fitness enthusiasts' hearts by organizing top class fitness events and stunts around Dubai. It was now time to get in midst of the fan crowd and make the branded merchandise available to the fans and followers, with a friendly, modern yet easy to use user experience design.

Launch of E-Commerce

In 2018, XDubai's internal creative team planned, designed and deployed the first E-Commerce presence by the brand. As the creative team lead, scope of my work included UX brainstorming, leading the website’s UI / UX design process with inhouse designers, project management, managing the development team until the deployment of the project.


As a result of launching the new online store design in Dubai, XDubai tapped into 1000+ new online customers in the first 2 months of the launch with sports gear and apparel being delivered across the UAE.