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District 7

Overview

A new multiuse living concept was about to launch, located in a purpose built and themed master plan where the community is themed around sports and includes innovate living (residential) space, sports-oriented businesses and healthcareas well as sports, leisure and community/social oriented amenities and assets. The reason to win for this project is its ability to be the most premium and desired project within the master plan where concept, visual approach and ideas and branded residence set it apart from its competitive peers. Additionally, the pricing will be circa AED 500,000 for a studio,

  • Scope of work
  • Concept & idea of the residential area
  • Naming
  • Branding Design
  • Brand architecture
  • Campaign concept (Print, digital, website, social media)
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The Challenge

The challenge was to reflect the area in a modern, energetic, technologically advanced, innovative residential area. The target audience for the residential develop is focused on modern single resident, new families or active couples who wish to leverage the sports facilities and environment.

Develop a new branding for the living area and create a brand structure of the area as well as concept development for common community areas, open/green/park areas.

To use these positive and progressive characteristics of the project to develop a brand and visual moodboard that “sells” the concept and inspires potential end-users and investors to take action to purchase a home.

Solution


Concept

Bringing the essence of the seven emirates of the UAE into a premium-class modern residential living concept.

The residential district is divided into 7 blocks, each representing one of the emirates, redefining the concept of luxurious lifestyle.

The district facilitates, the residents with health and fitness venues, a central park, hospitals, commercial office units, supermarkets, a golf course and state of the art interiors for the residential units.

Location

Located facing the Arabian Gulf and stunning panoramic sea views as well as the sparkling Dubai skyline on the other side of the district.

Logo & namimg

Color palette

Materials research

Moodboard

Branding

The Campaign

District Seven brings not only the essence of every emirate but also bringing all 7 human senses together to your residential experience.